Katie Lasak

Brand Lead: Social Media & Content Creation at evo

Katie Lasak, M.A. is a seasoned professional in marketing and content creation, currently serving as Brand Lead for Social Media and Content Creation at evo since March 2023 and as the owner of Katie Lasak Photography. Prior experience includes roles as Content Marketing Manager at Backcountry, Board Member-Secretary at Granite Outdoor Alliance, and Marketing Specialist at Johnson Outdoors. Katie held marketing and design roles at Exxel Outdoors, Western Livestock Journal, and Summit Automotive Partners, and began a career as a kayak guide with Adventure 60 North. Academically, Katie earned a Master of Arts in Communication from Johns Hopkins University and a Bachelor of Science in Computer Art, graduating summa cum laude from SUNY Oneonta.

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