Alix Critchley

Alix Critchley has a diverse work experience spanning multiple industries. They most recently worked as the Group Strategy Director at Inizio Evoke starting in 2024. Prior to that, they held the same position at Evoke Mind+Matter from 2023 to 2024. From 2018 to 2023, Alix served as the Chief Strategy Officer, Europe at Evoke where they also held the roles of Planning Director and Freelance Planning Director. They also worked as the Head of Planning at McCann Health in 2017. Before that, Alix was the Head of Strategy at Saatchi & Saatchi Wellness UK from 2014 to 2016. They also worked as the Brand Strategy Director - Health at Serco from 2013 to 2014. Additionally, Alix founded and managed a successful e-commerce start-up called Cheeks and Cherries from 2009 to 2013. They also worked as a Senior Planner at BMB Agency from 2006 to 2008, and as an Account Planner at JWT and Bates UK from 1999 to 2005.

Alix Critchley completed a BA Joint Honours degree in Modern Languages with a focus on German and French at the University of Oxford from 1992 to 1996. Prior to that, they attended Loughborough High School from 1985 to 1992. In 2022, they obtained certification in "Behaviour Change Interventions: Introductory Principles and Practice" from UCL.