Bradley Lane

Bradley Lane is an experienced professional in the ecommerce and omnichannel sectors, currently serving as Head of Product at EE since February 2024. As the Founder of Bradley Lane Consultancy, established in January 2023, Bradley provides expert advice to start-ups and mid-sized businesses. In addition to this consultancy work, Bradley is a guest lecturer at both the London College of Fashion and De Montfort University, focusing on digital strategies in merchandising and marketing. As UK Ambassador for EVOLVE, Bradley co-hosts podcasts aimed at commerce expertise. Previous roles include Head of Omnichannel at the V&A museum, where significant accomplishments in CRO and SEO strategies were achieved, and extensive experience at John Lewis & Partners in various managerial capacities, emphasizing digital content and trading. Earlier career positions included a Buyer for Luxury & Lifestyle Brands at House of Fraser and a Floor Manager at Selfridges.