Mads Holmen

Mads Holmen has a diverse work experience spanning over several years. Mads is currently serving as the Vice President of Product Marketing at EX.CO, a content experience platform that focuses on personalized interactions on websites. Prior to this role, Mads founded and later exited Bibblio, a content personalization platform for digital publishers and businesses. Mads also worked as a Planning Director at AOL Europe and held various positions at goviral, including Global Accounts, Business Development Manager, and Trainee. During their time at goviral, Mads expanded the company's UK operations and played a significant role in the company's sales growth across Europe. Mads co-wrote the book "The Social Metropolis" with goviral's CEO. Before that, they co-founded UniQaim, a company that offered marketing packages to start-up companies. Mads also gained experience in retail marketing at Buena Vista Denmark, where they were responsible for in-store advertising.

Mads Holmen pursued their Bachelor of Science degree in Business Administration and Communication HA(Kom.) from Copenhagen Business School between 2004 and 2007.