KYV Prasad is an experienced trade marketing professional currently serving as Zonal Trade Marketing Manager at Exide Industries Limited since January 2023. Prior roles include Manager of Trade Marketing & Loyalty Program, where responsibilities encompassed real-time tracking, BTL activity planning, vendor management, and developing trade promotions. Prior to Exide, KYV Prasad held multiple positions at Hindware Limited, including Senior Deputy Manager and Deputy Manager in Trade Marketing, and Assistant Trade Marketing Manager. Earlier experience at Edara Simple Media Solutions involved a role as Marketing Manager. KYV Prasad holds an MBA in Marketing from New Directions International Institute of Management, completed between 2009 and 2011.
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