Artem Groza

Artem Groza's work experience begins in 2008 when they worked as an Advertising Manager at LLC "Advert.ru". Artem managed SEM advertising efforts and successfully provided services for globally recognized brands. In 2010, they worked as a Performance Manager at LLC "I-Brand" where they conducted full-scope SEM work and oversaw digital advertising campaigns. In the same year, they also worked as an SEM Manager at Wikimart. From 2012 to 2015, they served as the Head of Performance Search Engine Marketing at LLC "Addigital" and LLC "Ashmanov&Partners", respectively, overseeing digital advertising campaigns and executing contextual and search campaigns. In 2016, they became a Performance Account Director at Publicis Groupe and achieved significant increases in B2C sales while optimizing media spend. In 2018, they joined GroupM as a Performance Director, where they led a team of digital specialists, oversaw media buying efforts, developed performance and precision strategies, and evaluated the effectiveness of advertising campaigns. Currently, Artem Groza is working at Exness as a Paid Media Team Lead, overseeing a team responsible for user acquisition through various channels and implementing a data-driven optimization approach.

Artem Groza earned their Bachelor's degree from the Russian State Technological University named after K.E. Tsiolkovsky (MATI) in the field of "Испытание летательных аппаратов" (Aircraft Testing) from 2005 to 2009.

Artem also obtained multiple certifications from Google, including the Google Ads - Measurement Certification, Google Ads Video Certification, Google Ads Apps Certification, Google Ads Display Certification, and Google Ads Search Certification. These certifications were achieved in May and June 2023.

Additionally, they obtained the Advanced Google Analytics 4 (GA4) certification from LinkedIn Learning in May 2023.