Tan Xiang Yi

Digital Analyst at Exness

Tan Xiang Yi has a strong background in data analysis and has held various roles in different companies. Tan started their career as an Executive in the Statistics Unit at Berjaya Sompo Insurance, where they provided statistical analysis and assisted in decision-making processes. Tan then joined Nestlé as a Supply Planner, managing the supply network for Nestle Professional Business Unit and ensuring stock availability while optimizing costs. After that, they worked at AirAsia as a Business Revenue Analyst, where they conducted extensive analysis to drive sales and supported senior management in making business decisions. Tan then moved on to Malaysia Airlines as a Performance Tracking Analyst, tracking department performance and providing detailed analysis on revenue, cost, and marketing using various analytics tools. Tan then joined SEEK as a Senior Web Analyst, where they shared insights and analysis with internal stakeholders and maintained interactive dashboards on web performance using BI tools. Tan's most recent role was at Exness, where they worked as a Digital Analyst, defining and implementing measurement strategies aligned with marketing and business objectives. Tan built automated Tableau dashboards to track KPIs, created KPI metrics dashboards to support campaigns, and analyzed marketing touchpoints from acquisition to retention and reactivation. Overall, Tan has demonstrated expertise in data analysis, reporting, and strategic decision-making through their work experience.

Tan Xiang Yi attended Universiti Sains Malaysia from 2008 to 2011, where they pursued a Bachelor's degree in Operations Research. In January 2023, they obtained a Tableau Desktop Specialist certification from Tableau.

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Timeline

  • Digital Analyst

    November, 2019 - present