Kanan Babayev

Kanan Babayev is a skilled marketing professional with extensive experience in data analysis and growth marketing. Currently serving as Growth Marketing Manager at Exodus since January 2021, Kanan oversees partnerships with affiliates and optimizes advertising channels. Previously, Kanan excelled as a Growth Data Analyst, creating comprehensive dashboards to monitor key performance indicators across departments, and as a Data Analyst, developing marketing dashboards utilizing Looker Studio. Kanan's earlier roles include Marketing Analyst positions at QANplatform and Bitcoin.com, where significant cost savings and improved efficiency were achieved through data-driven strategies. With an academic background that includes a PhD in Business Administration and a Master's in Marketing from Corvinus University of Budapest, Kanan is well-equipped to leverage analytics for impactful marketing initiatives.