Shin Yu Cindy Ho

Shin Yu Cindy Ho is a seasoned data professional with extensive experience in data analytics and insight generation across multiple sectors. Currently serving as a Data Scientist II in Hotel Performance Analytics at Expedia Group since September 2025, Shin previously held the position of Senior Insight Analyst at British Airways, where responsibilities included leading data quality checks and optimizing schema during data migrations, along with developing Python scripts for process automation. Earlier roles at H&M involved significant contributions as an Ecommerce Analyst and Ecommerce Web Analyst, focusing on web analytics, A/B testing, and driving conversion rates. Prior experience includes a role as Growth Marketing Associate at Sudio, achieving substantial revenue growth in the Taiwan market and enhancing search rankings. Shin co-founded ScoreMaster, showcasing skills in communications and public relations. Educational credentials include a Master’s Degree in Business Administration from Lund University School of Economics and Management and a background in Creativity and Entrepreneurship from National Taiwan University.