Experience Grand Rapids
Laura Greiner is a seasoned professional in event management and sales, currently serving as the National Sales Manager at Experience Grand Rapids since September 2022. Prior roles include Event Sales Manager at RedWater Events and Senior Event Manager at Hilton, where improvement in Meeting Planner Survey scores and service trends was a key focus. Laura's extensive experience spans various positions within notable organizations, with a strong emphasis on revenue growth, event coordination, and client relationship management. Educationally, Laura holds a B.A.A. in Commercial Recreation, Event Management, Advertising, and Leadership from Central Michigan University.
Experience Grand Rapids
MISSION: Creating an exceptional community by sharing Grand Rapids with the world. What does that really mean? It means that we inspire tourism and conventions through short-term promotions, long-term marketing and sales strategies, and a focus on community developments that will impact the visitor experience. WHAT ARE WE: Experience Grand Rapids is the destination marketing organization (DMO) for Grand Rapids/Kent County, Michigan. We are the only community resource devoted to marketing the destination by raising visitor awareness of the region’s brand characteristics of craft beer, music, family fun, outdoor recreation, art and culture and food. We care deeply about the impression we make on the people who come here. And we are constantly innovating new and creative ways to make the Grand Rapids experience even better.