Jimmy Parisse

Jimmy Parisse is a seasoned executive with extensive experience in the hospitality, marketing, and beverage industries. Currently serving as Chief Executive Officer at BAD. Brands since November 2023, Parisse oversees a company specializing in beverage activation and distribution. As CEO of THE BLACK BOXES ™ since May 2019, Parisse has focused on premium music marketing and sound design for various sectors. Additionally, in roles at Experimental Group and Farm Club since September 2020, Parisse has contributed to the development of cocktail culture and the operations of a renowned private club in the Alps, respectively. Previously, Parisse led THE AGENCY from April 2009 to April 2020, providing premium services to nightclubs, events, and artists. Parisse's foundational education was completed at Lycée Jean Moulin in Draguignan.