Daniela Sarlo

Daniela Sarlo has over 20 years of experience in the retail industry. Daniela is currently working at Expert (Nederlandse Expert Groep) as the Commercial Director since May 2022. Before this role, they were the Head Of Commercial Department from April 2021 to May 2022. Prior to that, they served as the Head of Category Management from April 2019 to March 2021, and as a Senior Category Manager CE from April 2015 to March 2019.

Earlier in their career, Daniela worked at Expert (Nederlandse Expert Groep) as a Category Manager IT, Telecom & Accessoires from November 2013 to December 2014, a Category Manager Small Domestic Appliances from June 2010 to October 2013, and as a Buyer Multimedia from July 2007 to June 2010.

Before joining Expert (Nederlandse Expert Groep), Daniela worked at MediaMarkt Nederland. Daniela held the position of Department Deputy Multimedia from March 2006 to July 2007, Assistant department deputy Multimedia from January 2005 to March 2006, and Sales Multimedia department from September 2002 to December 2004.

Throughout their career, Daniela has accumulated extensive experience in various roles within the retail industry, specifically in category management, commercial leadership, and sales.

Daniela Sarlo's education history is as follows:

Daniela Sarlo is currently pursuing a degree in Corporate Responsibility for Sustainable Development at Open Universiteit, starting in 2022.

From 2020 to 2021, Daniela completed the Certified Professional Program Organiseren en Veranderen in Complexiteit, specializing in Change Management at Open Universiteit.

In 2019, Daniela attended a Masterclass in Retail Marketing at Q&A Research & Consultancy.

From 2018 to 2019, Daniela studied Inkoop in Strategisch Perspectief at NIC Academy, focusing on Purchasing, Procurement/Acquisitions and Contracts Management.

In the years 2014 to 2016, Daniela obtained the NEVI 2 - Expert certification in Purchasing, Procurement/Acquisitions and Contracts Management from Nevі.

In 2010 to 2011, Daniela completed the NEVI 1 - Professional certification in Purchasing, Procurement/Acquisitions and Contracts Management, also from Nevі.

In 2006, Daniela completed a course in Voorbereidend Hoger Management voor de Retail at OVD Opleidingen, specializing in Retail Management.