Allison Posada

Allison Posada's work experience is as follows:

- ExpertVoice (2020-Present): Allison currently holds the position of Director of CRM Strategy, where they lead B2C CRM strategy and roadmap for driving platform engagement, retention, and revenue through various channels. Allison has successfully launched behavior-triggered and lifecycle email series, leveraging machine learning data for highly personalized content, resulting in a 150% increase in order dollars. Allison has also expanded the onboarding series, leading to a 10% improvement in conversion rates for new signups.

- Atlantis Bahamas (2018-2020): Allison served as the Manager of Customer Relationship and Loyalty Marketing (CRM), where they developed and executed CRM marketing strategy to drive revenue. Allison implemented a weather-triggered email campaign that contributed to a 44% increase in open rates and a 10% increase in booking conversion.

- AutoNation (2013-2018): At AutoNation, Allison held two roles. Allison first worked as a Communications Manager, responsible for managing communications within the Parts & Service department and across the organization. Allison produced various communications for executive meetings, board presentations, and external partnerships. After that, they took on the role of Business Project Manager, overseeing analytics projects to improve operational performance. Allison defined timelines, requirements, and designed publishing formats to meet internal business needs.

- CBS Interactive (2009-2013): As an Associate Marketing Manager, Allison developed and executed digital media strategies for online paid subscription products and live video. Allison collaborated with creative teams and agencies to produce marketing assets and managed all marketing and transactional customer email communications.

- Kaplan University (2009): Allison briefly worked as a Continuing Education Admissions Advisor, conducting interviews with prospective students and assisting with the registration process.

- Miami Dolphins & Sun Life Stadium (2009): Allison worked as a Seasonal Sales Rep, conducting outbound sales calls for season tickets and group sales. Allison also handled incoming customer service calls.

- Miami Marlins (2008): Allison held a seasonal position as an Inside Sales Representative, conducting outbound sales calls for season tickets and group sales. Allison built and maintained relationships with clients and presented various ticket options.

- ISP Sports (2007-2008): Allison worked as a Marketing Intern, where they planned in-game entertainment and promotions for Florida State University athletic events. Allison also assisted with group ticket sales and designed various marketing collateral.

Overall, Allison Posada has extensive experience in CRM strategy, marketing communications, and sales.

Allison Posada attended Florida State University's College of Business from 2004 to 2008, where they obtained a Bachelor of Science degree in Marketing.