Explore Asheville
Jennifer Kass-Green serves as the Vice President of Culture & Business Affairs at Explore Asheville Convention & Visitors Bureau, where responsibilities include strategic direction for culture development, financial leadership, and management of a $40 million budget. Previous experience includes roles as Director of Finance at Big Brothers Big Sisters of Utah and Chief Financial Officer, overseeing financial planning, audits, and compliance with grant regulations. Additional positions held include Financial Analyst at the University of Utah College of Fine Arts and Financial Crimes Consultant at Wells Fargo. Jennifer holds an MBA in Business Analytics from Appalachian State University and a BS in Business Administration - Economics from UNC Pembroke. Recent professional development was completed through the Harvard Division of Continuing Education.
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Explore Asheville
Asheville is a thriving mountain city featuring a funky and eclectic downtown, 30-plus art galleries downtown alone, a burgeoning culinary scene, a thriving live music scene and, of course, the awe-inspiring scenery of the Appalachian Mountains. The largest private residence in North America, Biltmore Estate, is located in Asheville. Mount Mitchell is the highest point east of the Mississippi River at 6,684 feet, located about 20 miles northwest of Asheville. 88 miles of the Blue Ridge Parkway are nearby.