Jezabel Hernández currently serves as Global Performance Director at SunMedia and is the CEO & Founder of Youru. With extensive experience in digital marketing and business strategy, Jezabel has held roles such as Digital Business Advisor, Strategy & Business Client Director at BMIND, and Head of Digital at Vale Network. Previous positions include Performance Media Director and Account Director at IPG Mediabrands, as well as Digital Account Director at Havas Media Group. Expertise encompasses leading digital transformation for luxury brands and managing integrated performance campaigns across various media platforms. Jezabel holds multiple degrees in Creative Writing and Advertising, highlighting a strong foundation in both creative and strategic domains.