Beenish Shafi has a diverse work experience spanning various roles and companies. Beenish is currently serving as the Marketing Director for MEA and South Asia at Exterro since February 2024. Prior to this, they worked at Exterro as the Senior Field Marketing Manager from January 2023 to January 2024, and as the Field Marketing Manager from November 2021 to January 2023.
Before joining Exterro, Beenish worked at HCL Technologies as a Senior Consultant in Corporate Marketing from July 2019 to November 2019. Beenish also worked as a Marketing Specialist at CoE Mobile Apps (MEA) from April 2017 to November 2019 and as a Senior Consultant from November 2015 to April 2017.
Beenish also has experience working at Information Technology Authority - Oman as a Marketing Specialist for their e. Oman initiative from April 2016 to June 2019, and as the Marketing Operations Manager at KENZ Global (Startup) from January 2013 to December 2014.
Their earlier experience includes working as a Brand Evangelist at Newton Consulting Group Inc. from January 2011 to December 2012. In this role, they were responsible for business acquisition, client retention, and mentoring analysts for project work.
Beenish Shafi holds a Master's Degree in Advertising and Marketing, which was obtained from Leeds University Business School in 2010. Prior to that, they completed their Bachelor of Engineering (B.E.) in Information Technology from Pune Institute of Computer Technology in 2008. Additionally, they have obtained various certifications including Sales Enablement - Data Discovery 2023, Sales Enablement - Data Inventory, Sales Enablement - Vendor Risk, Fundamentals of Digital Marketing from Google, Global Business Skilled Professional from Hardskills Pte Ltd, and Certified Digital Marketing Master (CDMM) from Digital Vidya.
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