Lorraine Griffin (Hennessy) is an accomplished professional with extensive experience in digital content and marketing. Currently serving as Head of Content for EY Financial Services and an Associate Director since June 2022, Lorraine develops the Digital Content & Comms Strategy for EY in Ireland. As a university lecturer at UCD Professional Academy since March 2020, Lorraine teaches Digital Marketing and Digital Strategy. In addition, Lorraine operates as a content and digital marketing consultant for various clients in Ireland and the UK, focusing on demand generation and maximizing sales. With a background as a freelance journalist, Lorraine has contributed to multiple publications, covering a wide range of topics. Lorraine's educational qualifications include a BA in International Marketing with Spanish and German from Dublin City University and a Post-Graduate Diploma in Marketing from the CIM, among other certifications.