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Anang Mohan Basu

Marketing Head (marketing Manager) - Proxima Div, & Enerzal Direct To Consumer Div, Ecom FDC LTD at FDC

Anang Mohan Basu has extensive experience in marketing within the pharmaceutical sector, currently serving as the Marketing Head at FDC Limited since February 2015, overseeing the Proxima Division and EnerzaL Direct to Consumer Division. Responsibilities include strategy creation, resource allocation, and execution monitoring, focusing on achieving profitability and market share for key brands such as EnerzaL and Zocon. Previously, Anang held the position of Marketing Head for the Neutracare Division at Medley Pharmaceuticals from May 2012 to February 2015 and worked as a Group Product Manager at Alembic Ltd from May 2004 to May 2012, managing therapy segments including anti-hypertensives and anti-diabetics. Early career experience includes serving as an Assistant Product Manager at Panacea Biotec Ltd from May 2001 to May 2004. Anang's educational background includes advanced executive education in AI applications and digital marketing from Kellogg, alongside a Post Graduate Diploma in Pharmaceutical Management from SIES College and a Bachelor of Pharmacy from Devi Ahilya Vishwavidyalaya.

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