Karen Avidar

Karen Avidar is an experienced content and marketing professional currently serving in a content and editorial role at F2 Venture Capital since October 2023. Previously, Karen led the marketing efforts as Head of Content at Crowded, a seed-stage fintech startup, and managed a marketing team as the Marketing Manager at Citizen Café Tel Aviv, a global online language school. As the founder of No Shit Beauty, an e-commerce brand focused on natural skincare, Karen successfully built brand recognition through organic marketing strategies. Karen's early career included positions as an English News Editor at ynet and various internships in journalism. Karen holds a Bachelor of Arts in Communication Studies from the University of Michigan and has furthered education in hyperlocal news and Middle Eastern studies at New York University and Tel Aviv University, respectively. Areas of expertise encompass content strategy, SEO, brand development, and thought leadership.