Alex W.

Alex W. has a diverse work experience spanning various roles and industries. Starting in 2013, Alex worked as an English to Chinese Translator for the United Nations, where they translated important documents and coordinated the work of other translators. In 2014, Alex joined SAP as a Business Development Specialist in APAC, where they collaborated with marketing and sales teams to generate sales pipeline and communicate the value of the company's products. In 2015, Alex transitioned to the role of Field Marketing Manager at SAP, managing sponsored events, email campaigns, and successful demand generation campaigns. In 2019, Alex moved on to Maxta Inc. as the Head of Global Demand Generation and Sales Operations. Currently, since 2020, Alex is working at F5 as a Regional Marketing Manager, initially in North Asia and later leading a team in the same region.

Alex W. holds a Master of Science (MSc) degree in Information Management from The University of Hong Kong. Prior to that, they completed a Bachelor of Arts (B.A.) degree in English Translation and Communications from Shanghai Normal University. In addition to their formal education, Alex W. has obtained various certifications, including Demand And Account-Based Marketing Certification from Forrester in 2023, Demandbase ABM Solutions Certification from Demandbase in 2021, and Revenue Engine Optimization from SiriusDecisions in 2017. They also hold certifications in B2B Persuasive Prospecting from Funnel Clarity in 2015 and Certificate of Teaching and Learning in Higher Education - Advanced Level from The University of Hong Kong in 2014. Furthermore, they obtained a certification in English Creative Writing from The University of Hong Kong in 2014 and achieved TEM-8 qualification in 2013.