Kristina Wiktander Broman has a diverse range of work experience. Kristina currently holds the position of Vice President, VP F5 Region North & West, EMEA at F5, where they are responsible for leading the sales organization for the North & West region in EMEA. Prior to this, they served as Vice President, VP Region North East, EMEA at F5, overseeing the sales organization for the North East region in EMEA.
Before joining F5, Kristina worked at HP for a significant period of time. Kristina'sroles at HP included Sales Director, Personal Systems, General Western Europe, GWE, where they were in charge of sales for personal systems in the western European region. Kristina also served as Country Manager, Technology Services Sweden at Hewlett-Packard, where they led the HP Technology Services division, focusing on solution sales, cloud, consulting, and support.
Kristina's career at HP began as the Country Manager & Sales Director, Personal Systems Sweden, where they oversaw sales operations for personal systems in Sweden. Kristina also held the role of Sales Director, PSG Volume Sales at HP, responsible for driving volume sales for PSG.
Prior to their time at HP, Kristina worked at Dell AB as a Sales Manager and Account Manager. Kristina'srole at Dell involved managing sales operations and key accounts. Kristina also gained experience as an Account Manager at Bull AB, where they focused on account management.
Kristina's career in the technology industry began at Gebex Gruppen, where they served as a Sales Rep and Marketing lead.
Overall, Kristina Wiktander Broman has a wealth of experience in leadership, sales, and account management within the technology industry, with a focus on the EMEA region.
Kristina Wiktander Broman completed their education with a degree in Marketing Management from IHM Business School from 1998 to 2000. Prior to that, they attended Royal Swedish Navy and obtained the rank of Sergeant from 1992 to 1994. Kristina also received a Technical Engineer degree from Berzeliusskolan from 1989 to 1992. Currently, they hold a Board Certificate from Board Company, obtained in 2022.
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