Patti Cassalia

Patti Cassalia has a diverse background in various industries spanning over 20 years. Patti started their career at Coactive Computing in 1993, where they worked as a Technical Support Specialist, providing assistance to end-user customers through various channels. During their time there, Patti implemented a schedule for daily support hours and training sessions with the Engineering staff, leading to improved customer service and issue resolution.

In 1994, Patti joined Socket Mobile, Inc. as a Senior Technical Support Specialist. Patti continued to provide technical support to customers while implementing the company's first knowledge base and Fax on Demand Service, resulting in a reduction in support costs and enhanced customer follow-up. Patti also played a role in designing and implementing the company's first customer registration and support tracking database, improving daily call management and customer support.

Patti then transitioned to the role of Corporate Communications Manager at Socket Mobile, Inc., where they managed press relations, the product review program, and website activities. Patti served as the Webmaster, responsible for design, maintenance, and updating of the corporate site. Patti also supervised a Marketing Assistant and collaborated with individuals from across the organization on various assignments.

In 2000, Patti became a Sr. Product Marketing Manager at Socket Mobile, Inc., taking on responsibilities for managing product lifecycles, researching and selecting software solutions, and overseeing product development efforts. Patti championed the launch of improved Bluetooth cards and Cordless Global Positioning System (GPS) products, negotiating licensing contracts, and establishing product requirements and presentation strategies.

Patti later transitioned to a different industry and joined Face Reality Acne Clinic in 2009 as an Acne Specialist/Esthetician/Remote Client Manager. Their primary focus was managing clients through the process of clearing acne and providing daily email support. Patti also screened new clients, prescribed appropriate products and home care regimens, and managed the remote B2C client program.

In 2010, Patti joined Face Reality Skincare, where they held multiple roles. Patti started as a Channel Manager/Esthetician Manager/Clinic Manager, where they created and managed the Face Reality Professional Channel Certification Program. Patti also launched the Certified Professional Training program, contributing to the growth of the professional client base. Patti provided daily support for certified specialists and managed the testing and certification process.

At Face Reality Skincare, Patti also served as a Product Manager, overseeing the strategic and innovative development of all Face Reality branded products. Patti managed the product lifecycle from requirements to release, including formulation, specifications, packaging, and margin. Patti worked closely with the chemist to determine the best ingredients for all formulas.

Currently, Patti holds the position of Sr. Manager, Product & Protocol at Face Reality Skincare. In this role, they are responsible for the lifecycle of new and existing products and protocols, ensuring they meet business objectives, brand standards, and efficacy standards. Patti collaborates with cross-functional departments and key B2B customers, focusing on partnering with Marketing, Operations, Education, the in-house clinic, and the Customer Success Team.

Throughout their career, Patti has demonstrated a strong ability to manage and innovate products, provide excellent customer support, and collaborate with cross-functional teams. Their broad range of experience in technical support, product management, and communications make their a valuable asset in any organization.

Patti Cassalia's education history includes attending Merrimack High School and the University of New Hampshire. However, specific details regarding degree names and fields of study are not provided.