Marcelo Vales is a skilled marketing analyst with a robust background in developing and executing marketing campaigns across various sectors. Currently serving as an Analista de Marketing e Projetos Pleno at Multivix since January 2023, Marcelo focuses on campaign strategy, influencer relationship mapping, and tracking project traffic. Previous experience includes a tenure at ATW Delivery Brands, where Marcelo advanced from Analista de Marketing Júnior to Pleno, enhancing franchisee profitability through comprehensive marketing and promotional strategies. Marcelo's career also encompasses roles in advertising and content planning, with significant contributions at agencies like Artmark and L8 Digital. Marcelo holds a degree in Communication Social - Publicidade e Propaganda from Universidade do Oeste Paulista and is currently pursuing a specialization in Product Management.