Ana Scheffer is an experienced marketing professional currently serving as Coordenadora de Marketing at UNIGUAÇU since August 2019, where responsibilities include developing and creating brand capture campaigns, planning online and offline media, managing digital content, and leading inbound marketing strategies. Prior to this role, Ana worked as a Redatora and Assessora de Comunicação for the Prefeitura Municipal de Cascavel, focusing on text production and media liaison. Additionally, experience as a Produtora at AlfaCon Concursos Públicos involved video production and internal communications. Ana holds an MBA in Competitive Intelligence and Innovation in Marketing and an MBA in Marketing and Branding from Uniamérica, along with a Bachelor's degree in Journalism from Univel.