Director, Ecommerce

ABOUT FAIR HARBOR

Summer is more than a passing season—it’s a sense of ease and freedom that’s threaded throughout our lives all year long. Founded in 2014 by entrepreneur siblings Jake and Caroline Danehy, Fair Harbor embraces that summer feeling and transforms upcycled plastic bottles into timeless, ultra-soft apparel for the beach and beyond. By thoughtfully designing for maximum comfort and keeping waste out of the water, Fair Harbor helps you enjoy the places you love while protecting them, too.

COMPANY CULTURE:

• Fair Harbor Family: We believe in turning our employees and customers into family

• Sustainability: We believe in leaving the world better than we found it and using our products as a platform to promote the mitigation of plastic waste. We regularly engage in company cleanups to spread awareness and educate about the impact of plastic waste

• Fun**:** We believe in letting loose, enjoying the special moments when we are off duty and building products that help us and our customers enjoy our time to the fullest

• Collaboration: We trust and respect one another, which contributes to our collaborative work environment

WHAT WE OFFER:

• Competitive Compensation
• Hybrid Workplace: Mondays and Fridays work from home!
• Health and Dental Benefits
• Competitive 401(k) plan
• Advancement Opportunities
• Unlimited PTO Policy
• Generous Company Holiday policy

Learn more about us at https://www.fairharborclothing.com/pages/our-story-new.

WHAT WE ARE LOOKING FOR:

We are looking for an experienced, data-driven and entrepreneurial Director, Ecommerce to join our growing team. This person will play a critical role in bringing our brand to life online. Reporting to the VP of Marketing, this person will be responsible for managing a CRO roadmap, and overseeing the customer journey on site including merchandising, product launches and user experiences on our website. Ideal candidate is highly analytical, nimble, solutions-oriented and willing to get their hands dirty and work closely with cross-functional partners.

ESSENTIAL FUNCTIONS:

• Oversee all aspects of our online store including managing the product roadmap, overseeing product and collection launches and deploying the content strategy
• Drive website to achieve revenue goals & growth by leveraging industry best practices, technology trends, marketing ideas, and consumer behavior tendencies
• Owner of all site launches from sales to new product launches. Set the timeline needed to execute properly and collaborate with digital marketing, customer service, buying and operations teams
• Identify and prioritize ways to optimize the eCommerce experience. Develop conversion optimization strategy and manage A/B testing roadmap
• Work closely with the marketing team to ensure all acquisition and retention campaigns are driving to the best possible customer experience
• Develop eCommerce reporting and present weekly to senior leadership on core ecommerce KPIs and strategies to fuel business growth
• Identify and execute on new opportunities for incremental revenue growth beyond current offerings
• Oversee relationship with external product & engineering teams on development and implementation of site enhancements
• Own onsite taxonomy and categorization to ensure all customer journeys and touch points are maximized to best potential
• Manage and develop Site Merchandising Associate

REQUIRED AND PREFERRED QUALIFICATIONS:

Minimum Education: Bachelor’s degree, preferably in business, marketing, or related field

Required Experience, Skills, and/or Knowledge:

• 5 years of experience in ecommerce management & site merchandising
• Shopify Plus experience required
• Experience with Dynamic Yield preferred
• Experience with Google Analytics
• General working knowledge of coding languages (HTML, CSS, Javascript, etc.) and design principles (Photoshop, UI/UX)
• Experience owning project management for site development
• Interest in the sustainable apparel, coastal living and/or outdoor industry

SCHEDULING REQUIREMENTS

• May require some flexibility in scheduling, such as the ability to work evenings and weekends to meet deliverables.

TRAVEL REQUIREMENTS

• May require the ability to travel locally by car/public transportation, as well as possible trips involving air travel for multi-night stays.

COMPETENCIES:

• Ownership Mindset: Is dependable and reliable and brings their best each day and to every task. Takes personal accountability for ensuring work gets done. Proactively addresses issues/open items without needing to be prompted by others; acts quickly to achieve results; sees tasks through to the end. Seeks to assist in areas outside of their standard scope of responsibility.
• Quality of work & attention to detail: Delivers error-free work that fulfills the requirements of the assignment; assumes they are the last person that will review a document or email prior to sending; takes pride in their deliverables and ensures careless mistakes are not made.
• Organization & Productivity: Efficiently uses time; plans and prioritizes work effectively; works in an organized fashion; completes assignments in a timely manner and meets deadlines.
• Positivity, Optimism, Adaptability, Flexibility: Maintains a positive outlook; faces challenges with optimism; sees the possibilities in all situations. Contributes constructively by providing helpful, relevant ideas, even if the situation is challenging. Adapts to changing needs, conditions, and work responsibilities; and maintaining composure in stressful situations; open to different and new ways of doing things; willing to modify approach
• Interpersonal Skills: Building constructive working relationships characterized by a high level of cooperation and mutual respect; communicating respectfully and listening to others while making an attempt to understand alternative viewpoints.
• Communication Skills: Demonstrates mastery of both written and verbal communications, delivering clear and organized thoughts. Is responsive to internal and external clients, providing timely and accurate responses that take the needs of the recipient into account.
• Managing Others: Motivating, developing, and directing a team to successful outcomes, and holding others accountable for results.
• Providing Feedback: Enabling others to grow and succeed through a combination of training, feedback, and encouragement.
• Inspirational Leadership: Promoting company mission and goals and showing others the way to achieve them.

TYPICAL PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Must be able to remain in a stationary position for extended periods of time.
• Occasionally lifts, carries, pushes, or drags boxes or equipment up to 20 lbs.
• Frequently moves inside the office to access file cabinets, office machinery, etc.
• Occasionally required to position self in a stooping, kneeling, or crouching manner.
• Frequently required to use hands or fingers, handle or feel objects, tools, machinery and computers.
• Frequently communicates with others and must be able to exchange accurate information in these situations.
• Frequently operates a computer and other electronic equipment.
• The noise level in the work environment is usually low to moderate.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Fair Harbor Clothing PBC retains the right to change or assign other duties to this position.

Fair Harbor Clothing PBC is an equal opportunity employer. We believe that the most effective way to invite and retain a diverse workforce is to build an enduring culture of inclusion and belonging. The Firm does not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.