Aarti Nagaraju serves as the Marketing Director for Core Power at fairlife, LLC, where responsibilities encompass executing strategic connections plans, overseeing brand planning and analysis, and leveraging consumer research to enhance brand reach. Previously, Aarti held roles as Senior Brand Manager and Brand Manager for Core Power, leading it to become the fastest-growing brand in the sports nutrition category. Aarti's career includes significant positions in marketing and brand strategy at Garrett Popcorn Shops®, Kraft Foods Group, Unilever, and Open Books, alongside accounting roles at Hyatt Hotels Corporation and McGladrey. Aarti holds an MBA in Marketing and Strategy from the University of Michigan and dual Bachelor of Science degrees in Accountancy and Finance with Honors from the University of Illinois Urbana-Champaign.