FairPrice Group
Cherie Chong is experienced in various communication and community engagement roles. Cherie has demonstrated expertise in developing strategies, implementing communication plans, and building partnerships in nonprofit and corporate settings. Cherie holds a Bachelor of Social Sciences with a double major in Psychology and Sociology from Singapore Management University. Their career has focused on driving impact through effective storytelling and stakeholder engagement.
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FairPrice Group
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FairPrice Group was established in 2019 by bringing together NTUC FairPrice, NTUC Foodfare and Kopitiam to cater to evolving consumer needs. Together with NTUC Link, we optimise the resources of our social enterprises and leverage their respective strengths to deliver quality, affordability, convenience and an enjoyable experience for all. With an extensive network of over 570 touchpoints as well as online, we provide an integrated array of products and services on Everything Food - from groceries, ready-to-cook and ready-to-eat offerings, to on-premise meals and food take-aways. Our Fairmily of over 13,000 employees are driven by our common purpose of nourishing generations and making life better for all. We are proud to serve our community and we do good by giving back to Singapore. Our impact touches people from all walks of life, from newborns to the elderly. We are here to make a difference – in the past, present and for generations to come. If you share our passion for Everything Food, Everything Good, Everyone, Every Day, join our Fairmily now!