FairPrice Group was established in 2019 by bringing together NTUC FairPrice, NTUC Foodfare and Kopitiam to cater to evolving consumer needs. Together with NTUC Link, we optimise the resources of our social enterprises and leverage their respective strengths to deliver quality, affordability, convenience and an enjoyable experience for all.

With an extensive network of over 570 touchpoints as well as online, we provide an integrated array of products and services on Everything Food - from groceries, ready-to-cook and ready-to-eat offerings, to on-premise meals and food take-aways.

Our Fairmily of over 13,000 employees are driven by our common purpose of nourishing generations and making life better for all. We are proud to serve our community and we do good by giving back to Singapore. Our impact touches people from all walks of life, from newborns to the elderly. We are here to make a difference – in the past, present and for generations to come. 

If you share our passion for Everything Food, Everything Good, Everyone, Every Day, join our Fairmily now!

Food & Beverage

Grocery

Retail

FairPrice Group

Vipul Chawla

Zeng Qiao Jia

Tng Ah Yiam

Theresa Soikkeli

Kenneth Tan

Dennis Seah

Chia Chey Hui

Chan Tee Seng

Alvin Neo

The Brand and Customer Experience team at FairPrice Group is dedicated to enhancing brand loyalty and customer satisfaction across all touchpoints. They leverage consumer insights to inform brand strategy, drive community engagement and sustainability initiatives, and streamline the customer service experience. Through innovative product offerings and impactful marketing campaigns, the team aims to create a seamless and enjoyable interaction for all customers within the FairPrice ecosystem.

Brand and Customer Experience

Leadership Team

Operations and Supply Chain

Marketing and Communications

Brand and Customer Experience

About

Team members

Other teams at FairPrice Group

Leadership Team

Operations and Supply Chain

Marketing and Communications