Mauricio Jofré is a seasoned product designer with extensive experience in enhancing user experiences through digital solutions. Currently serving as a Product Designer and previously as Coordinator of UX/UI at Falabella Retail S.A., Mauricio has managed UX improvement projects and collaborated with various teams to elevate user engagement on the company's website. With a freelance background since 1999, projects include work for notable institutions like the University of Chile and Embonor Coca-Cola. Past roles also include web design and management at Bluedigital and Bata S.A., as well as graphic design at UAU Comunicaciones and Atistudio. Mauricio Jofré holds multiple design-related degrees, including a diploma in Information Architecture and User Experience from Universidad Central and certifications in web programming and advanced HTML5 from Coderhouse and Academia Mac.