Bryan McElvaney is a seasoned professional in the field of digital engagement and marketing automation, currently serving as the Senior Director of Digital Engagement at Fanatics since September 2023, following the acquisition of PointsBet. Prior to joining Fanatics, McElvaney held the position of Director of Marketing Automation at PointsBet from October 2022 to April 2024. McElvaney has also supported various notable organizations, including LiveScore Group, where the role of Head of Marketing Automation was managed, and the role of Senior CRM Manager focusing on lifecycle, automation, and Martech. Previous experiences include leading marketing automation efforts at Boxever, managing programs at Sportsbet, and working as a CRM Campaign Specialist at CrownBet, which later evolved into BetEasy. An educational background includes business studies and marketing diplomas from IPA College in Dublin and a Leaving Certificate from St. Macartans College Monaghan.
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