Jordyn Penner

Jordyn Penner currently serves as Senior Manager of Research and Insights at Fanatics since January 2023, following a progressive career in consumer insights at Western Digital, where positions included Senior Consumer Insights Analyst and Consumer Insights Analyst from August 2019 to January 2023. In these roles, Jordyn managed research initiatives, collaborated cross-functionally, and defined consumer segmentation, delivering actionable insights for product development and marketing strategies across diverse industries. Prior experience includes positions as Marketing Mentor Coordinator and Marketing Mentor at Cal Poly Orfalea College of Business, a Consumer & Shopper Insights Intern at Albertsons Companies, and a Data Analyst Intern at Cisco, in addition to early retail experience as a Sales Associate at Tillys. Jordyn holds a Bachelor of Science in Business, Management, Marketing, and Related Support Services from California Polytechnic State University-San Luis Obispo, augmented by an educational experience at Universitat Politècnica de València.