Sarah Butterfass

Sarah Butterfass is the Chief Product Officer at FanDuel. Prior to joining FanDuel, Sarah served as the Chief Product Officer at Groupon and the Senior Vice President & Head of Customer Experience at E*TRADE. Sarah has also worked as a marketing consultant and marketing director.

Sarah has a proven track record in product development and marketing. At Groupon, they oversaw the development of the Groupon app and website, which helped the company grow to become one of the largest global ecommerce platforms. At E*TRADE, they were responsible for developing and launching new products, including the E*TRADE mobile app and advanced trading platforms. Sarah also led the team that created etrade.com, which won multiple awards for its design and functionality.

Sarah is a strategic thinker who is able to see the big picture and develop comprehensive plans to achieve business goals. Sarah is an effective communicator who is able to build consensus among stakeholders and get buy-in for their initiatives. Sarah is also a skilled negotiator who has been successful in securing sponsorships and advertising contracts.

Sarah Butterfass has a MBA in marketing and strategy from the Kellogg School of Management at Northwestern University. Sarah also has a BS in speech pathology from Northwestern University.

Sarah Butterfass reports to Amy Howe, President & CEO. They work with Christian Genetski - President, Fanduel Group, David Jennings - CFO, and Andrew Sheh - CTO.