Shisheng Cheng

Shisheng Cheng joined FF China in September 2017 and is currently the vice president of brand & communication in FF China. He has 17-year experience in the field of news media and brand & communication in Internet companies. Since joining LeEco group in 2008, Shisheng successively served as the leader of PR communication and brand promotion in Le.com, LeTV and LeHolding. Within 10-year working experience in LeEco Group, Shisheng formulated a complete set of tactics in eco-communication and marketing strategy for LeEco. He was a practitioner of cross-border brand marketing and management combining traditional media with new Internet media.