Michelle Heywood has had a long and varied career in business. Michelle began their career in 2011 as the UK Country Manager for Sovendus. In this role, they were responsible for the P&L of the first international office of this German retail network. Michelle then moved to Lyco Direct Ltd in 2010, where they were the Sales, Marketing & Purchasing Director. In this role, they achieved a 12% year-on-year growth just 3 months after plan implementation. In 2014, they became a Business Mentor for Virgin StartUp and an Owner and Business Consultant for Quivr Ltd. In 2017, they joined Veritonic Inc. as the GM, EMEA, and in 2019, they took on roles at Battersea Dogs & Cats Home, GoDaddy, MyBnk, and Brunel University London. In 2021, they became the Chief Growth Officer and Chief Revenue Officer (CRO) at Farillio.
Michelle Heywood received their A Levels from Wellington College in 1982-1984, majoring in English, History, and Art. Michelle then went on to Oxford Brookes University, where they completed their BA Hons in Visual Studies and English Literature from 1984-1987. Following this, they earned their ISP Diploma from the Institute of Sales Promotion in 1987-1988, majoring in Sales Promotion/Direct Marketing. Lastly, they completed their Master of Business Administration (MBA) from Brunel University London in 2016-2018, majoring in Business Administration, Management and Operations.
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