Farlabo
Beatriz Fernandez de la Cruz is a seasoned marketing professional with extensive experience in the beauty and consumer goods sectors. Currently serving as Senior Group Marketing Manager at Farlabo for Dolce&Gabbana Beauty since November 2022, Beatriz has held various marketing roles within the same brand, showcasing a strong proficiency in product and group marketing management. Prior to this, Beatriz was Brand Manager for Perfumes & Cosmetics at DE RUY, where responsibilities included strategic marketing planning and digital transformation initiatives. Previous roles at The HEINEKEN Company, L'Oréal, Würth France, and Crédit Agricole further demonstrate Beatriz's diverse expertise in brand management, consumer insights, and digital marketing strategies. Beatriz holds multiple degrees, including a Master’s in Strategic Marketing and a Bachelor in International Business, and has pursued further education in gran consumo.