MacArena Vrandecic Urrutia

Macarena Vrandecic Urrutia serves as Subgerente de Experiencia de Cliente at Farmacias Ahumada since September 2023. Previously, Macarena held various positions at Salcobrand from April 2018 to September 2023, including Jefe de innovación and Jefe de Gestión Experiencia Omnicanal, where responsibilities included leadership of customer experience initiatives and cross-functional teamwork to enhance client service. Macarena's earlier experience at Consorcio involved roles such as Ingeniero de Experiencia y Conocimiento Clientes, focusing on customer lifecycle impact, and Ingeniero Servicios Sucursales, emphasizing service level indicators and ISO 9001:2008 audits. Macarena holds an MBA from Universidad Adolfo Ibáñez, a CEM Expert certification in Customer Experience Management from IZO, and an Ingeniería Civil Industrial degree from Universidad Tecnica Federico Santa Maria.