Higinio Alejandro Gomez Garza

Higinio Alejandro Gomez Garza is an experienced professional with a diverse background in market intelligence and commercial analytics. Currently serving as the Director of Market Intelligence at Farmacias del Ahorro since January 2018, Higinio has held various senior roles including Gerente Sr. Analítica Comercial and Gerente de Analítica Comercial. Prior experience includes positions at Grainger as Líder de Implementación de Cuentas Corporativas and Especialista en Productividad, and at OXXO in multiple roles focused on planogramming and market analysis. Higinio's earlier experience includes work at GRUPO CUPRUM in process engineering and production planning, where Six Sigma projects were also undertaken. Higinio holds an MBA in Financial Planning from Universidad Latinoamericana and a Licentiate degree in Mechanical Engineering and Administration from Universidad Autónoma de Nuevo León.