Alejandra Daher Banzer

Alejandra Daher Banzer is a marketing professional with extensive experience in brand management and strategy development, particularly in the consumer goods sector. Currently serving as Jefe de categoría cuidado y nutrición infantil at Farmacorp since June 2021, Alejandra previously held the position of Brand Manager at Alicorp for several well-known brands. Alejandra's tenure at Kimberly-Clark spanned a decade, where roles included Brand Manager for Wipes Cross Sector and Trade Category Manager for Family Care, achieving significant market share growth and strategic innovations. Additional experience in sales and marketing coordination is complemented by academic qualifications in Business Administration and an MBA in Marketing.