Carhen Tascón

Carhen Tascón is a seasoned professional in trade marketing and digital marketing, currently serving as an Analista de Trade Marketing at Farmatodo since June 2022. With a strong background in commercial strategy, Carhen previously held positions at Superfuds as Trade Marketing, where the focus was on driving sales through investment budget management, and at Senthia® as Lider Marketing, leading digital strategy implementation for online sales channels. Earlier experience includes marketing leadership at UberEATS during the Cockburn Corridor Launch, overseeing brand positioning and expansion in Cali, and analyzing marketing campaigns at Universidad ICESI to attract new students. Carhen holds a Maestría in Marketing Digital y Analítica Web from IEBS Biztech School and a degree in Mercadeo Internacional y Publicidad from Universidad ICESI.