Bill Desmet

Bill DeSmet serves as the Product Design Team Lead for User Experience at Farmers Insurance, where responsibilities include leading product design efforts for digital products, particularly self-service portals for consumers and agents. Prior experience includes positions such as Lead UX/UI Design Manager at Cast & Crew, where Bill established UX/UI processes, and Senior UX Designer roles at M&C Saatchi Sport & Entertainment LA and MXM part of Accenture Interactive. Bill has also contributed significantly to UX strategy at Edmunds.com, Hoverstate, MobileCause, and Sonic Electronix, demonstrating a strong background in user-centered design across various industries. Bill holds a Bachelor of Science degree in Information Technology with a specialization in Systems Development and Mobile Technology from Capella University.