Alicia D'Souza

Alicia D'Souza is an experienced marketing and analytics professional currently serving as Digital Analytics Manager and Digital CRM Manager at FAT Brands Inc. since May 2023. Alicia has a track record of leading targeted digital marketing campaigns and enhancing customer journeys, previously working as a Marketing Analyst at McDonald's where sophisticated analytics drove business strategy. Past roles include Growth & Strategy Analyst at Loblaw Digital, Strategy & Operations Program Intern at Amazon, and various internships, including a Program Manager Intern at The Hospital for Sick Children. Alicia holds a Bachelor’s Degree in Business Technology Management from Ryerson University and has participated in leadership and strategic initiatives across multiple organizations.