Helena Martinez Soler

Helena Martinez Soler is a seasoned professional with extensive experience in partnership activation and business development within the sports industry, currently serving as Sr. Manager of Partnership Activation at FC Barcelona since March 2017. Helena leads a team focused on managing key partnerships across Europe, America, and eSports, collaborating with notable brands such as NIKE and COCA-COLA, and playing a vital role in brand campaign strategy and asset negotiation. With a diverse background that includes roles as Commercial Manager for friendlies and summer tours and previous experience in international area management and brand marketing, Helena is also engaged as a lecturer at LaLiga Business School and a mentor at Universitat Pompeu Fabra, contributing to academic and professional development in sports marketing. Helena holds multiple degrees, including a Bachelor in International Business Economics and a Master's in Business Administration.