Sonny van Kranenburg

Sonny van Kranenburg is an experienced professional in brand activation and marketing within the sports industry, currently serving as Brand Activation Manager at FC Utrecht since January 2017. Responsibilities include activating and promoting the FC Utrecht brand through impactful campaigns and community engagement initiatives. Previous roles at FC Utrecht included Business & Campaign Marketeer and Community Coordinator, focusing on fostering fan engagement and sharing the brand's values with the local community. Sonny also has experience as an intern at Harten voor Sport, conducting market research to enhance youth sports programs, and as an organizer for Stichting Denise, which supports children with Down syndrome. Educational qualifications include a postgraduate degree in Football Business from Johan Cruyff Institute and a foundation degree in Sport Economics, Marketing & Management from Fontys Hogeschool Tilburg.