Arlene Linares

Director, Social Media at FCB Chicago

Arlene Linares has over 15 years of work experience in various roles related to social media management and marketing. Arlene'smost recent position was at FCB Chicago, where they served as the Director of Social Media. Prior to that, they worked as an Associate Director and Sr. Social Media Manager at the same company.

Before joining FCB Chicago, Arlene worked at Y&R Miami/The Bravo Group as a Social Strategist, overseeing the execution and implementation of social content strategies for clients such as Wendy's and Mazda.

Arlene also has experience as a Social Media Manager at kabookaboo, where they created monthly content calendars for clients such as Zoo Miami and Camarena Tequila, and as a Social Media Community Manager at Republica, LLC, where they managed content for local and national brands with multicultural audiences.

Arlene started their career as a Marketing Manager at Eurochannel, where they developed and implemented marketing strategies and managed partnerships with film festivals. Arlene also worked as a Creative Services Designer at ARC Media Consultants, designing web content and creating reports on affiliate programs.

Arlene began their professional journey as an Administrative Assistant at Mora Family Dentistry, handling patient appointments, insurance verification, and payment processing. Arlene holds a wealth of experience in social media management, marketing, and administrative support roles.

Arlene Linares completed their Bachelor's degree in Communications with a focus on Advertising and Marketing at Florida International University from 2005 to 2009. In 2008, they obtained a certificate in International Advertising from IMK - Institut für Marketing und Kommunikation. In December 2020, Arlene received a certification as a Facebook Blueprint Certified Creative Strategy Professional from Facebook.

Links

Timeline

  • Director, Social Media

    June, 2023 - present

  • Associate Director Social Media

    June, 2021

  • Sr Social Media Manager

    October, 2017