FCB Aotearoa
Caroline Herbert is the Head of Talent and Culture at FCB New Zealand. Prior to this role, Caroline served as the Senior Human Resources Business Partner at ASB Bank and as a Human Resources Advisor at Canpak (part of Fonterra Co-operative Group Limited). Additionally, Caroline has experience as a Human Resources and Health & Safety Co-ordinator at Rapak Asia Pacific Limited. Caroline graduated from the University of Otago with a Bachelor of Arts in History.
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FCB Aotearoa
What do you want to change? Every day, our advertising influences thousands of tiny decisions New Zealanders make about all kinds of things - from where they buy a hammer or what programme they watch, to how they help someone with depression. These tiny individual changes add up to big shifts in attitudes and behaviour. Changes that have helped grow small sales into big sales, small businesses into big businesses and even helped change the shape of our society. These changes have been achieved through our advertising, using our skills in strategy and planning, creative, direct and digital, media, and public relations. Specialities Advertising, Integrated Communications, Creative, Media Planning/Buying, Social Media, Branding, Strategy/Planning, Social Marketing, Digital, Mobile, Direct/CRM,Integrated Marketing, Promotion, Public Relations, Community Engagement, Multicultural/Maori Communications, Experiential, Data Strategy/Analytics, Retail/Shopper Marketing, Events/Sponsorship