FCB Ulka
Aparna Ganesh is an accomplished professional with extensive experience in business development and marketing, currently serving as Associate Vice President at FCB Ulka since October 2024. Previously, Aparna worked as Senior Manager in Business Development at HCAH India from November 2022 to September 2024, focusing on advancing patient support initiatives, including Patient Support Programs and Patient Assistance Programs within the pharma services sector. Prior roles include Account Director and Assistant Group Head at BrandCare Medical Advertising, Assistant Manager of Brand Planning at Havas Life Sorento, and Planning Executive at Synapse Marketing Consultancy Pvt. Ltd. Beginning a career as a Management Trainee at Danone, Aparna possesses a solid educational background with a Post Graduate degree in Digital Marketing and Communication from MICA, and dual degrees in Pharmacy and MBA (Marketing) from NMIMS.
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FCB Ulka
FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol - Brand Bedrock. Besides two mainline creative agencies- FCB Ulka and FCB Interface, FCB India has an array of specialised divisions such as Lodestar UM (Media), FCB Interactive(Digital), FCB Healthcare (Healthcare), FCB Cogito Consulting (Brand consulting), FCB Asterii (Analytics), FCB Aquila (Activation), FCB Neon Brand PR (PR). The network is a part of FCB Worldwide, a 140+ years agency network with presence in 80 countries, 1000+ brands, 8000+ people, owned by the Interpublic Group of Companies (IPG).