FCB Ulka
Sneha Tiwari is currently serving as an Associate Vice President in Strategic Planning at FCB Ulka. Prior to this, Sneha held the position of Senior Brand Planning Director at Livspace. With a background in sociology, Sneha has also worked as a Qualitative Researcher at Quantum Consumer Solutions, where Sneha conducted research in various sectors such as retail, fashion, FMCG, and digital. Additionally, Sneha has experience in relationship management and corporate social responsibility from their time at HSBC. Sneha has a passion for history and culture, evident from their role as an Explorer and Researcher at Calcutta Walks.
FCB Ulka
FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol - Brand Bedrock. Besides two mainline creative agencies- FCB Ulka and FCB Interface, FCB India has an array of specialised divisions such as Lodestar UM (Media), FCB Interactive(Digital), FCB Healthcare (Healthcare), FCB Cogito Consulting (Brand consulting), FCB Asterii (Analytics), FCB Aquila (Activation), FCB Neon Brand PR (PR). The network is a part of FCB Worldwide, a 140+ years agency network with presence in 80 countries, 1000+ brands, 8000+ people, owned by the Interpublic Group of Companies (IPG).