Mike Denton

Mike Denton is the Director of Merchandising and Licensing for Fan Controlled Football. Mike has over 7 years of experience in eCommerce and marketing, and has been with Fanatics Inc for 3 years.

Prior to joining Fanatics, Mike was an eCommerce Consultant with their own company, Denton Consulting LLC. Mike also spent 7 years as the Director of eCommerce and Marketing for NFL and NBA teams' official online stores. In this role, they were responsible for managing all aspects of the company's eCommerce efforts, including P&L, assortment planning, online marketing, buying, and operations.

Mike has extensive experience in developing marketing strategies to grow brands, as well as creating and executing consumer engagement strategies that drive revenue and traffic. Mike is also experienced in event retail marketing, mobile shopping, social media engagement, and operational management of merchandising environments at major sporting events.

Some of Mike's key accomplishments include increasing eCommerce sales from $1.2M to $3.1M in their first year, growing overall eCommerce sales to $3.98M by 2013, and maximizing two Super Bowl Champs hot markets by driving over $2M in hot market sales. Mike has also successfully solicited and acquired USTA and Arizona Cardinals official online stores through their business development efforts.

Mike Denton holds a Bachelor of Business Administration (BBA) from Baylor University, with a double major in Marketing and Management and a minor in Entrepreneurship.

The team of Mike Denton, Director, Merchandise, is a group of experienced professionals who work together to provide the best possible products and services to their customers. They have a wide range of skills and knowledge, and they are all committed to providing the best possible experience for their customers.