Sandra Soares

Sandra Soares is an experienced marketing professional currently serving as a Marketing Specialist at FedEx since February 2025, where responsibilities include campaign execution, managing go-to-market strategies, and utilizing analytics tools for performance tracking. Previously, Sandra held the position of Marketing Operations Manager at WA.Technology from January 2024 to January 2025, focusing on social media management, PR campaigns, and content strategy collaboration. As a Marketing Content Strategist at Play'n GO from November 2021 to November 2023, duties involved content planning, campaign implementation, and SEO performance monitoring. Sandra also contributed as a Marketing Manager at LeoVegas Group from July 2019 to November 2021, leading marketing efforts for LATAM markets, and served as a Senior Content Marketer focusing on content production and SEO strategies. Early career experience includes a Marketing Executive role at Steves&Co. Sandra holds a Master's degree in Tourism and Business Development from ISCET and a Bachelor's degree in Communication Sciences from Universidade do Porto.