Francis Fay

Ted Fay has extensive work experience in digital marketing and e-commerce. Francis "Ted" has held various leadership roles in companies such as Feeding America, Crescent Electric Supply Company, ACCO Brands, DirectBuy, Incorporated, Culligan International, and Ocè.

At Crescent Electric Supply Company, Ted was the VP of eCommerce and Digital, responsible for defining and leading the execution of their digital strategy. Francis "Ted" played a crucial role in the development of a new digital platform and successfully implemented initiatives to drive new customer acquisition and retention.

As the VP of Digital Marketing and e-Commerce at ACCO Brands, Ted had P&L responsibility for two direct-to-consumer product lines. Francis "Ted" developed and led a full digital marketing team and was in charge of content development, customer acquisition, technical platform management, and customer retention activities.

In their role as Senior Director of Digital Marketing and eCommerce at DirectBuy, Incorporated, Ted played a vital role in the company's turnaround by restructuring and optimizing their online presence. Francis "Ted" focused on increasing mobile lead conversion and streamlining their web platforms.

Ted also has experience in channel marketing and business development at Culligan International, where they developed and executed direct marketing programs. Francis "Ted" played a key role in defining the company's interactive strategy and leading national account business development activities.

Before these roles, Ted held leadership positions at Ocè, where they were responsible for ERP sales and marketing as well as portfolio direction and strategic planning.

Overall, Ted Fay's work experience demonstrates their expertise in digital marketing, e-commerce strategy, team leadership, and driving revenue growth through innovative initiatives.

Francis "Ted" Fay has a BA degree in Economics and English from the University of Notre Dame.